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The Problems My primary concerns with the copywriting on this site included the lack of synergy within the copy, the use of testimonials, the lack of focus on the target customer’s buying process, and the inability for the copy to support the search engine goals of AEwebworks.
In its present state, the copy contained few mentions of keyphrases.
When AEwebworks (an online, dating-site software developer) approached me about rewriting their website copy, it became immediately apparent that their copy could benefit from paying some due diligence to the buying processes of their customers.Host Gator offers shared, reseller and dedicated hosting solutions.The primary factor that gives Host Gator the editor's pick is Host Gator's exceptional reputation within the webmaster community.When you begin to write copy for any product or service, there are a few things you have to take into consideration.The first is always your target audience: who you’ll be writing to.
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